BISLERI MARKETING STRATEGY PDF

Bisleri Product Strategy: The product strategy and mix in Bisleri marketing strategy can be explained as follows: Bisleri is a packaged drinking water based out of India. Customer satisfaction and delight are the main goals of Bisleri while complying to quality, value and innovation. Other products include Vedica, Soda, Urzza, Pop. Bisleri is a mountain mineral water and it is available in range of pack size from ml to 20 L. Out of all these packs, only 5L and 20 L packs are returnable. Vedica is procured from underground streams traversing the bedrock and hence fortified with silica and free from and microbial contamination.

Author:Vukree Sabei
Country:Ecuador
Language:English (Spanish)
Genre:Video
Published (Last):3 February 2015
Pages:454
PDF File Size:15.18 Mb
ePub File Size:20.14 Mb
ISBN:841-9-35470-915-5
Downloads:49316
Price:Free* [*Free Regsitration Required]
Uploader:Vozuru



Company Name: Bisleri International Pvt. Bisleri is one of the top-notch beverage brands that are manufactured and traded in India and few other countries. Bisleri has a wide range of products starting from packaged drinking water of numerous sizes, soft drinks, to soda and other range of beverages. In , Felice Bisleri launched his idea of selling packaged water in Mumbai, India.

He appreciated the idea of selling packaged drinking water and bought the company, Bisleri, Back in , Ramesh J. Chauhan expanded the operation of Bisleri and in ; it declared its venture to Europe and acquired all of its shares.

According to the provided information on the official website of Bisleri, they have mentioned the company uses 10 million liters of reserved water of rain. Later in , it launched one of its most successful brands Maaza, a mango drink. Later in , with the growing demand for packaged water the company launched the economical pack Bisleri 20 Litre for house and office purposes.

Then in the year , it launched 1. In and , the company launched limited edition packs targeting festive season and cricket enthusiasts. The company launched its first energy drink, Urzza in and in it launched a series of which includes Spyci, Pina Colada, Limonata, Fonzo.

Last year Bisleri launched Fonzo, another beverage which is actually a fusion of fizz and mango. Bisleri started off with their packaged water brand which successfully ran and gave scope to the launch of many other products in the line. Later the company introduced beverages such as carbonated and non-carbonated soft drinks, energy drinks, soda, icebox etc.

Bisleri is also known to offer high-quality facial wipes. Pricing Strategy of Bisleri Bisleri aims at producing safe and affordable products and make it available to the people. The different pricing strategy has been used for the package of larger volume, which means, the larger the volume the lesser the price. Considering a specific region, if the price of the 1-litre bottle is Rs 20, 2 liters bottle costs Rs On the other hand, the company also uses location pricing technique which means that in certain places such as theaters, restaurant, and mall, the price of the products are comparatively higher than that from a normal retailer.

Positioning Strategy of Bisleri Since from the year of its acquisition in , the company has been growing and scattering its reach across every single region of the country. However, not all of its products are available in all regions. The brand Vedica is only sold in every region apart from Eastern India. The series of packaged water is being penetrated into the smallest villages of India.

The brand is sold among more than , licensed retail outlets. Promotional Strategy of Bisleri Bisleri is a direct brand and product and being water the source of life, the company targets all people across different income group. The company promotes its brand and products through conventional and emerging mediums of advertising. The promotional mix of Bisleri also includes personal selling, sales promotions, public relations, and media publication. In short, it has promoted its brand in almost all the available platforms starting from billboards to YouTube commercials.

It has also run several ad campaigns to depict its purity and authenticity. This initiative was taken to connect with people from the different region and indirectly encourage then to purchase Bisleri. Conclusion In conclusion, it can be denoted that Bisleri is one of the leading companies in India, which was an Italian company but was bought by Parle later in It has acquired its position by making persistent adoption and making changes in the strategies.

It launched new products that kept the consumers engaged, efficiently priced the products determining the affordability of its targeted audience. Additional the company adapted effective and efficient promotional techniques to encourage people to opt for their brand. Related Posts:.

BUMI CINTA HABIBURRAHMAN EL SHIRAZY PDF

Bisleri Marketing Strategies - 77 Pages (1)

Company Name: Bisleri International Pvt. Bisleri is one of the top-notch beverage brands that are manufactured and traded in India and few other countries. Bisleri has a wide range of products starting from packaged drinking water of numerous sizes, soft drinks, to soda and other range of beverages. In , Felice Bisleri launched his idea of selling packaged water in Mumbai, India.

ANDREA CREMER TREACHERY PDF

Bisleri Marketing Mix (4Ps) Strategy

I thank him for educating me about the working and intricacies of the, the distribution network and innumerable other details. I hope this project serves the purpose for which it is intended. I would also like to express my special thanks to the entire respondent and my friend who were regular source of hard work and inspiration. Ltd is an original work and the same has not been submitted to any other institute for the award of any other degree. Signature of faculty Mrs. Despite all the limitations, obstructs-hurdles, and hindrances, I have toiled and worked to my optimum potential to achieve the desired goal. Being neophytes in the highly competitive world of business.

Related Articles