What likely springs to mind is an image of orderly thinking: a senior manager, or a group of them, sitting in an office formulating courses of action that everyone else will implement on schedule. The keynote is reason—rational control, the systematic analysis of competitors and markets, of company strengths and weaknesses, the combination of these analyses producing clear, explicit, full-blown strategies. Now imagine someone crafting strategy. A wholly different image likely results, as different from planning as craft is from mechanization. Craft evokes traditional skill, dedication, perfection through the mastery of detail. What springs to mind is not so much thinking and reason as involvement, a feeling of intimacy and harmony with the materials at hand, developed through long experience and commitment.

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Our article on Game Theory then gives you powerful tools for mapping out how the competitive "game" is likely to unfold, so that you can set yourself up to win it. Strategy as Pattern Strategic plans and ploys are both deliberate exercises. Sometimes, however, strategy emerges from past organizational behavior.

Rather than being an intentional choice, a consistent and successful way of doing business can develop into a strategy.

For instance, imagine a manager who makes decisions that further enhance an already highly responsive customer support process. Despite not deliberately choosing to build a strategic advantage, his pattern of actions nevertheless creates one. To use this element of the 5 Ps, take note of the patterns you see in your team and organization. Then, ask yourself whether these patterns have become an implicit part of your strategy; and think about the impact these patterns should have on how you approach strategic planning.

A related tool, VRIO Analysis, can help you explore resources and assets rather than patterns that you should focus on when thinking about strategy. Strategy as Position "Position" is another way to define strategy — that is, how you decide to position yourself in the marketplace.

In this way, strategy helps you explore the fit between your organization and your environment, and it helps you develop a sustainable competitive advantage.


Mintzberg's 5 Ps of Strategy

This business solution provides the same opportunities to plan and execute your strategies and even more. Check out Goals by KeepSolid and stay tuned for its updates! But what exactly is a strategy and what factors should one consider when developing it? However, there hardly is a single definite answer to the above questions.


Crafting Strategy- Summary's

Strategy is about perspective and time. A Broad Perspective in the Grand Canyon Sound strategy is formulated with a broad perspective in mind. This Grand Canyon picture represents that macro perspective. Ambush prevention is the name of the game when it comes to perspective. You either know the broad landscape or you will get dreadfully surprised by it.

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Crafting Strategy

You are on page 1of 3 Search inside document Summary 1 Henry Mintzberg skillfully and competently equates the process of strategy making to the process of making pottery. The strategist is similar to a craftsman, or potter in this case. Mintzberg says, the crafting image better captures the process by which efective strategies come to be. When compared to the planning process of strategy making, I am much more inclined to agree with Mintzberg and the image he creates. There are several key ideas that Mintzberg parallels to the potter and her craft. First, the potter may create a product that follows in the tradition of her past work, but she may also create a work that breaks away from tradition in a new direction. Similarly, stragies are patterns that are put into action over time; but strategies may emerge in a different direction than tradition has previously held.

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