DESIGN FOR EMOTION TREVOR VAN GORP PDF

Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. Design for Emotion introduces the A. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.

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Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. Design for Emotion introduces the A. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing.

Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. He holds a M. Formerly a user experience consultant at nForm User Experience, a leading Canadian User Experience firm, Trevor created information architecture, performed interaction design and conducted user research and usability evaluations for clients like the City of Edmonton, Comcast, Ancestry.

Presently, he helps his clients develop more usable, useful and pleasurable websites, applications and products as the principal of Affective Design Inc. Trevor is the author and editor of affectivedesign. Other recent works include contributions to Deconstructing Product Design by William Lidwell and articles for Boxes and Arrows, a noted industry web magazine.

Trevor has given presentations on the topic of designing for emotion at conferences both in North America and internationally. Edie is trained in occupational ergonomics, product design and design research. To begin her career at Microsoft, Edie led a team in the research of physical, cognitive and emotional interactions of people and products for Microsoft Hardware and Strategic Business Divisions. Her innovations have been recognized with over 50 US patents. Read more.

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