DUANE LAKIN PDF

Lakin helps companies reduce some of the surprises in selecting and developing managers. It is not easy to see which candidate is the best one for the company or to tell which person is ready for promotion. Duane Lakin and his colleagues interview and test candidates for key positions in companies to help make such decisions easier for the hiring executive. They also assist in developing individuals and teams through training and individual coaching.

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Lakin helps companies reduce some of the surprises in selecting and developing managers. It is not easy to see which candidate is the best one for the company or to tell which person is ready for promotion.

Duane Lakin and his colleagues interview and test candidates for key positions in companies to help make such decisions easier for the hiring executive. They also assist in developing individuals and teams through training and individual coaching. The Unfair Advantage is also available as a book and audiobook through Amazon, iTunes, and other booksellers.

More information is available at www. Duane provides excellent insight to the candidates and has prevented me from making the wrong choice in selecting candidates for executive positions. Lakin helps us screen job applicants. Hiring mistakes are expensive and destructive. He showed us how to change not only our copy depending on the audience segment we were addressing, but also our entire approach to producing statistically useful responses.

I highly recommend him.

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I can best describe it as part subliminal messaging, part hypnosis and part mentalism. I downloaded the audio version of this book after a quick online search of what was available. It has some great sales skills advice that can be implemented in person with a lot of practice and some advice about phone sales and scripts. I can see the validity in the sales scripts right away.

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It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge—an advantage—in your work life. But NLP is much more and much less than what is seen in this book. The techniques and skills here have been fine-tuned by the author for the last 30 years for only one purpose: to help sales and marketing professionals be more effective and successful.

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