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Gale Alexa Actionable Analytics for the Web. Have one to sell? Lectures, tutorials and case studies The case study methodology and the concept of learning marketing theory by looking at examples of how it is practiced by companies in the real world, is reinforced during tutorials in small groups.
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Mouse over to zoom — Click to enlarge. Minimal damage to the book cover eg. Binding has minimal wear. Share your thoughts with other customers. Seller information dad Localisation dans le cursus: The course is kktler for students who have never studied kot,er before, so it is important that the students are introduced to theoretical concepts in marketing, but marketing is also practice, and the objective is to have students learn it in a practical and interesting way.
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